Visual, Mobile Search Engine Coming to iPhones in Japan

Evolution Robotics is preparing to introduce a new mobile search engine, dubbed ER Search, that incorporates visual search. Expected to be available for iPhones in Japan as early as June, the technology makes cameras an integral part of the mobile search process. Here's how it works:

1. Users take a picture of a DVD cover, book cover or CD cover.
2. They email it to Evolution Robotics server.
3. Evolution Robotics sends an email to the iPhone with information about the product.
4. Users have the option to buy the product. For example, a link to the iTunes iPhone store will bring up a list of tunes associated with the product.

Words can't really do this justice, so take some time and watch this video demo of ER Search:

via Mobile Whack

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