Google Pursues the Baidu-Dominated Chinese Search Market

In an effort to catch Baidu, the dominate search engine in China, Google has plans to add 200 employees to the 600 it already has dedicated to efforts in the world's largest country. Some estimates have Baidu as enjoying a 62% market share there, comparable to the share Google has in the United States.

Google will also increase its ad spend on promoting Google Maps and Gmail, as well as boost the online advertising revenues. The advertisements will appear on Chinese web sites and hopes to develop profit-sharing partnerships with Chinese web sites similar to the partnership it has with Sina.com.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.