Google Retains Top Brand, Microsoft Third

For the third straight year, Google has topped Millward Brown's annual ranking of top international brands, with Microsoft coming in third behind GE. The 2008 Brandz report reflected a growth of technology companies growing recognition.

This global survey "measure(s) the intangible value of a brand using customer interviews, market data and financial information," SFGate.com stated.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.