Google Says ‘No' to Ecocho

Last week, we reported the launch of Ecocho, a custom search engine that promises to plant up to 2 trees for every 1,000 searches. Users could choose to search either Yahoo or Google in their quest to help the planet.

But just one day after Earth Day, word has come that Google isn't so cool with Ecocho's modus operandi. It seems the mission of the green-minded site doesn't jibe with Google's Adsense policy, which prohibits the compensation of third parties through the promise of performed searches.

Searchers can still embark on “green” searches using Yahoo via Ecocho, and now there's even a “black version,” meaning it displays a dark background (and not a niche search site for African-Americans), which some think uses less energy.