Microsoft Prepares Push into Chinese Search Market

When it comes to search, Microsoft is ever the egg while Google remains the chicken. Just a week after news of Google amping up its efforts in the world's largest nation, Microsoft is revealing its plans to make headway into China.

But just how serious is Microsoft about this oh-so-important market? Only 100 employees are currently dedicated to Chinese search while Google will be adding 200 to its existing 600 person staff this year with expectations to continue adding to its numbers along those lines in coming years.

No doubt, acquiring Yahoo is part of Microsoft's overall Asia strategy. Yahoo has a strong showing in Asia, something the Sunnyvale search engine wishes Microsoft would have taken into consideration when making its recent unsolicited bid.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.