Microsoft's Deadline Passes Without Yahoo Deal

Steve Ballmer's "Deal or No Deal" utlimatum has passed without a deal and the analysts are all-a-flutter with predictions and speculations. If you read all the reports, the possibilities for what will happen next can seem dizzying. So, let's keep it simple and gossip-free. There are only 4 likely outcomes:

Microsoft pursues a hostile takeover
Microsoft presents a higher bid
Microsoft withdraws from proposal altogether
Microsoft buys another company (AOL?, Ask?)

With analysts predicting all four outcomes, depending on who you read, all the speculation means squat. The only thing matters is action, and rest assured we'll keep you posted should anything resembling action occur regarding Microhoo.

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.