SEW Experts: Social Media = Society's Watchdog

Are social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level? You bet your camera phone they are. In today's Building Brand Equity column, "Social Media = Society's Watchdog," Erik Qualman reminds us that companies and individuals now need to live their lives as if everyone is watching...since they probably are.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.