Getting Cozy with Online Ad Formats

The SEO community has been a-buzz lately about standards. There's the epic conversation going on about SEO standards. And then there's the new mobile image ad guidelines that immediately outdated Google's new mobile ads.

Today, Google's Adwords blog got in on the action by talking about general online ad formats. Specifically, the Adwords team has published an online ad format guide. The one-page PDF guide is super simple to read and comprehend. There are recommendations for 6 different ad types:

  • Text ad
  • Local Business ad
  • Image/Flash ad
  • Click-to-play video ad
  • In-video ad
  • Gadget ad

The guide provides the following info on the 6 types:
  • Description of the ad type
  • When to use it
  • Where to use it
  • Ad sizes
  • Metrics

So go ahead and get your online ad on!

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.