SEW Experts: Convincing the Executive Team to Invest in SEO

Convincing senior managers of the value of search marketing is not always easy. In today's Enterprise Search Marketing column, "Convincing the Executive Team to Invest in SEO," Aaron Shear reminds us that by gathering the right data and getting support from clients and other departments ahead of time, the task will be much easier to accomplish.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.