SEW Experts: Black, White, and Blue all Over

The LA Times is in the midst of an aggressive online product rollout. If anyone should be able to build solid local content sites, it's newspapers. In today's Vertical Search column, "Black, White, and Blue all Over," local search expert Michael Boland outlines their efforts, noting that it's their game to lose, with a sizeable but quickly closing head start, as publishers across the country sit on their hands.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.