SEW Experts: Don't Hire a Butcher to do a Baker's Job

There are a few firms that I might believe do a good job of both Web design and SEO. Most Web design companies have no business claiming to "do" SEO. In today's Organic Search Engine Optimization column, "Don't Hire a Butcher to do a Baker's Job," Mark Jackson explains why Web designers and IT teams that claim to be handling SEO are probably not doing enough for your site.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.