SEW Experts: Placement-Targeted Campaigns: Taming the Beast

Search Engine Watch Expert - David Szetela Having trouble with Google AdWords placement-targeted campaigns? In today's Content Advertising column, "Placement-Targeted Campaigns: Taming the Beast," David Szetela shares the secrets of getting those stalled campaigns off the ground, churning out conversions like the best search campaigns.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.