Yandex Going Public, IPO On Nasdaq Later This Year

Yandex the leading search engine in Russia - bigger than Google in that country which is a global rarity - announced it will have an IPO later this year, Reuters reported.

If they were every to link with Baidu - another engine that dominates Google, but in China - they could grab the international traffic online marketers are started to see the great value in.

While Google CEO Eric Schmidt sees Google biggest threat as being internal, as Fortune reported, if they overlook the growth of alternative engines outside of the US they could have a lot more problems.

Add Yahoo Japan's dominance and three of the biggest overseas markets are not Google controlled.

Now if I can get rid of my Yahoo stock without a loss before the IPO I am in!

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.