SEW Experts: The Big Picture -- Well Rounded SEM for SMBs, Part 1

Search Engine Watch Expert - Carrie HillThere are many different elements a small business can use to put together a well rounded online marketing campaign. In today's Small Business Search Marketing column, "The Big Picture -- Well Rounded SEM for SMBs, Part 1," Carrie Hill puts together a list of things to think about when putting your search marketing to the test.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.