Google Launches Google Earth API and Browser Plug-in

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In the escalating war over the planet Earth between Google and Microsoft, Google has opened up Google Earth for development.

Today at the Google I/O developers conference, Google launched the Google Earth API and browser plug-in. The Google Earth API enables web developers to Web pages into 3D map apps.

Google points to the rise of the Geoweb, a collection of user-generated content (UGCe.g. photos, videos) associated with a location.

The Google Maps API, with over 150,000 developer sites, and the Google Earth client, with over 400 million downloads, promise to help users visualize this Geoweb of content.

Key features from the Google Earth team:

• Embed Google Earth inside any web page with only a few lines of code.

• Use the JavaScript API to enable rich Earth-based web applications.

• Manipulate KML and the 3D environment: create polygons, lines, placemarks, and more.

• Convert your existing Google Maps API site to 3D with as little as one line of code.

• View the thousands of existing 3D buildings, or add your own 3D models.

• Switch to Google Sky mode for high-res imagery of stars, planets, and galaxies.

Google has yet to launch a desktop telescope to keep pace with Microsoft but opening up the API should yield some innovative applications.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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