Ascent of Mt. Everest by Sir Edmund Hilary: New Google Logo

Google has created a logo on its homepage to celebrate the 55th anniversary of Sir Edmund Hillary's ascent of Mt Everest, the world's highest mountain..

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Sir Edmund Hilary, a New Zealand native, died in January. His ascent of Mt. Everest, with Sherpa Tenzing Norgay, was the first to reach the peak.

The only problem?

The logo is only visible on the Australian and New Zealand Google homepages:

* Google.co.au

* Google.co.nz

Google celebrates special events and anniversaries by changing its logo, much as the Empire State Building changes its lighting scheme to celebrate holidays.

UPDATE: The logo appears to be showing up on Google's home pages worldwide.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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