SEW Experts: 3 CEOs with 3 Strategies for SEO Success

Search Engine Watch Expert - Kevin HeislerIt's 3 a.m. and your employees are safe and asleep. But Wall Street analysts are calling and they want to know your search engine marketing strategy. Who do you want answering the phone? In today's Search Engine WarGames column, "3 CEOs with 3 Strategies for SEO Success," Kevin Heisler looks at three companies with varying degrees of digital presence: La-Z-Boy, D&B, and UTI. Each CEO took time during recent earnings calls to discuss their digital strategies with Wall Street analysts.

» Full story

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.