SEW Experts: When Top Keywords Suddenly Vanish

Search Engine Watch Expert - Aaron ShearIf one of your top keyword phrases suddenly drops out of the SERPs, do you know what you'll do to fix it? In today's Enterprise Search Marketing column, "When Top Keywords Suddenly Vanish," Aaron Shear shows you that, while the cause may be nothing that you control, there are several things you should be looking at to make sure a change that was made somewhere in your organization didn't cause the problem.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.