SEW Experts: Do We Need Educational Standards for Learning SEO? - Part 2

Search Engine Watch Expert - Ron JonesDo SEO standards help or hinder a neophyte looking for education? Does setting standards give away industry secrets? Where do we draw the line between guidelines and policing? In today's SEM.EDU column, "Do We Need Educational Standards for Learning SEO? - Part 2," Ron Jones shows that the idea of creating standards for learning SEO raises many questions, and leads to much debate.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.