SEW Experts: Winning the Local Search Battle

Search Engine Watch Expert - Gregg StewartWant to enjoy lower cost-per-sale and offer a better user experience? A highly customized, localized marketing approach is vital to your keyword strategies. In today's Vertical Search column, "Winning the Local Search Battle - Part 2," local search expert Gregg Stewart looks at some winning search marketing strategies for local campaigns.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.