Google Launches New Features in Advanced Search

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Google has updated and enhanced the UI for its Advanced Search page. In addition to the recent "date range" options that expand from the menu, Google has now added topic-specific searches.

In effect, that's Google's answer to the explosive growth of vertical search engines. Tip of the hat to Chris Granier for highlighting this change in Twitter.

Topic-specific search engines from Google now include:

* Google Book Search
* Google Code Search
* Google Scholar
* Google News archive search
* Apple Macintosh
* BSD Unix
* Linux
* Microsoft
* U.S. Government
* Universities

With Google's "search-within-a-search" box option, Google has the option of expanding vertical search exponentially. Any site that offers "site search" in a specific vertical could become a repository of vertical knowledge.

Which company is the first to exploit Google's new Advanced Search option?

Microsoft.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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