Adding richer data to search results is a bit of a trend, and now Google Maps is jumping on the bandwagon. The Google LatLong blog has announced the addition of richer data to its search results. The data includes photos, reviews and a "more info" link that opens an "info window" that features more data.
Below is a screenshot of a search for pizza in Raleigh, NC. If you have a local business, you'll want to add your company to the Google Maps Local Business Center in order to show up in the results.