Google Favicon Bookmarks the Best Internet Research

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Google has a new favicon for the first time in 8.5 years. A favicon is the small icon you see in your browser next to the URL or in your bookmarks list.

While the reviews on the change have been mixed, Google designers went through more than 300 versions of the favicon to determine the best one.

Here are the ones that didn't make the cut. Let us know if you think favicons on this grid beat the "small g" that Google chose.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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