Google-Yahoo Search Partnership Today?

Google%20Yahoo%20logo.jpg

Google and Yahoo may announce a partnership this afternoon at 4:30pm EST / 1:30pm PST. At least, that's the rumor coming from TechCrunch. Of course, this is the same rumor that the Wall St. Journal published on May 2, 2008.

There's no question a Google-Yahoo partnership would throw a wrench into Microsoft's merger plans to create MicroHoo. Billionaire investor Carl Icahn's efforts to oust the current Yahoo management would also be derailed.

We're skeptical there's a billion dollars in cost savings through a Google-Yahoo search partnership. In the short term, it's a Yahoo win.

In the long term, a search partnership would turn Yahoo into just another portal.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

To contact current Search Engine Watch editorial staff, please click here.