SEW Experts: SEO Issues with Global Expansion

Search Engine Watch Expert - Aaron ShearWhen a U.S.-based company expands globally, they typically spend little or no time with their expansion plans overseas. In today's Enterprise Search Marketing column, "SEO Issues with Global Expansion," Aaron Shear explains why that's a mistake. Big business is commonly lost with their overseas Web sites.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.