The SEMPO Institute is teaming with SIM Partners and i.c. stars to create search marketing career opportunities for young adults in Chicago. The president of SIM Partners, Jon Schepke, sits on the board of the SEMPO Institute. His company has been working with i.c. stars for over four years.
“As co-chair of the SEMPO Institute, it made perfect sense to connect these two organizations when the SEMPO Institute launched in 2007,” says Schepke.
i.c. stars is a nonprofit organization designed to develop community leaders in Chicago. The organization uses project-based learning to groom adults (who have at least a high school diploma or GED) for careers in business and technology.
“The i.c.stars partnership with SEMPO and SIM Partners has enabled a new and growth-oriented career option for graduates in the area of Internet Marketing,” states Eric Lannert, vice president of i.c. stars. He continues, “the volunteer efforts of SIM Partners have enabled us to modify our internal curriculum so students can manage their own Google Adwords campaigns for startup websites and gain experience. At a time of economic uncertainty, we see this partnership as a strategic initiative to continue providing meaningful and challenging job opportunities for our students.”
Earlier in the year, SEMPO Chairperson Dana Todd included expanding the Institute's baseline for education in her mission for the industry organization.