Local search engine Local.com has announced the addition of ratings and reviews to their offering. Users can create a free account and give their opinion on businesses listed on the site. Ratings will use a 5 star system and users will be allowed to make comments to accompany their ratings.
“According to Jupiter Research, 77 percent of online shoppers use ratings and reviews when making a purchase,” said Kim LaFleur, Local.com vice president, product management. “We are pleased to launch our own ratings and reviews engine to allow consumers visiting Local.com to both add and access important information on local businesses throughout the U.S., enabling them to make more informed purchasing decisions. In addition, this allows our business customers to more proactively manage their own reputations and understand their customers' opinions (both good and bad) of their own products and services.”