Web 2.0? Web 3.0? It's time we take a bigger view. With all the innovations that are available to the online world, it's about time we dropped thoughts of categorization and departmentalization. In today's SEM Crossfire column, "Stop the Web, I Want To Get Off! Drop Me at the Global Village," Frank Watson and Chris Boggs wonder, if the Web is an integral part of our homes and work, isn't it time we embraced it? And that means all of it, not just the parts we profit from.
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