SEW Experts: Step into the Ring for a SEM Pitch

Search Engine Watch Expert - William FlaizSearch marketing business strategists live for the thrill of the pitch. And with a slew of services that can confuse even the savviest client, they have their work cut out for them. In today's SEM Agency Issues column, "Step into the Ring for a SEM Pitch," William Flaiz takes you inside the pitching process, where it takes a shrewd intellect and steady hand to deliver the knockout pitch that makes the client wonder how they ever got along without your firm.

» Full story

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.