AOL has announced that its online advertising solution, Platform-A, will offer a guaranteed CPM to third party developers creating Bebo and Facebook applications. But the guarantee comes with a catch: it's only good for the first three impressions for each unique U.S. visitor who visits an approved developer's application.
Boasting one of the highest CPMs in the industry, AOL says the offer is part of WIDGNET™ publisher network launched earlier this year by Platform-A's Advertising.com. WIDGNET brings advertisers and third party developers of widgets and social networking applications together.
“This announcement reinforces Platform-A's commitment to helping developers generate revenue and monetize their Bebo and Facebook applications in the rapidly evolving social networking space. Advertiser interest in social networks is rising at a steady rate, and Platform-A is making an unprecedented flat-fee commitment to help application developers generate revenue and guarantee monetization of their applications,” said Dave Jacobs, Senior Vice President of Publisher Services, Platform-A Advertising.com Networks. “Platform-A views social networking applications as an area where we can add significant value by letting developers focus on expanding their install base, without worrying about monetization of applications.”
Earlier this year, AOL acquired Bebo for $850 million.