SEW Experts: Some New SEO Services Not So "Special"

Search Engine Watch Expert - Aaron ShearMany SEO agencies are running out of ways to draw in large clients, especially when so many offer little to no value over the next agency. This dilemma has given birth to new "special services," which can set an agency apart. In today's Enterprise Search Marketing column, "Some New SEO Services Not So "Special"," Aaron Shear warns enterprise clients to beware, as there are some unscrupulous agencies using these in ways that can sometimes be a threat to your rankings.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.