Microsoft Secures Search Ad Partnership with Rodale's Health Sites

Microsoft has announced a new search advertising partnership with Rodale's roster of health sites. The agreement is exclusive and includes sites like MensHealth.com, WomensHealthmag.com, Prevention.com, RunnersWorld.com and Bicycling.com.

"Rodale is the authoritative source for trusted content in health, fitness and wellness around the world and on the Web, and we are pleased to provide our advertisers greater access to this valuable audience segment," said Scott Howe, vice president of the Advertiser and Publisher Solutions Group at Microsoft. "The inclusion of Rodale in our lineup of syndicated advertising partners is a strong indicator that we're continuing to gain significant traction with our advertising platform and further complements our vertical expertise in health, finance, travel, autos and entertainment."

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.