NowPublic Buys Truemors: Kawasaki Says It's All True

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TechCrunch is reporting that NowPublic has acquired Truemors, a rumor site launched by Guy Kawasaki in May 2007. NowPublic bills itself as a"participatory news site." The startup has raised two rounds of financing. Kawasaki will serve on the company's advisory board as well.

This is one acquisition rumor TechCrunch got right: Guy Kawasaki confirmed it on his blog and Twittered the buyout.

NowPublic is an unusual site to say the least. Besides a story on Sarkozy being behind a break-in, one of the top stories is Top 10 Porn Dreams of Filipino Men.

The terms of the deal aren't being disclosed.

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Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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