Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog

Recently, Google's Matt Cutts gave USA Today readers 5 SEO Tips, which many of our readers found quite basic (albeit good). Then, last week, Google gave an overview of its ranking system. Both come in the midst of Google's latest push to inform about its privacy policy. Now, Google has taken to the AdSense blog to inform publishers of basic SEO tips.

Here's what Ambroise Fensterbank, Search Quality Evaluator, recommends:

  • Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
  • Use tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".</li><li>For images, use ALT attributes to describe appropriately what the image is about.</li></ul> <p>Fensterbank also recommends updating your site with fresh content, which may help the <a href="http://blog.searchenginewatch.com/blog/060922-052545">Googlebot</a> crawl your pages more regularly. Also, it may attract links.</p> <p>And what would a good instructional post be without a video? Hit play below to learn more.</p> <aside class="related-article"> <header> <h3>Related articles</h3> <span class="read_more"></span> </header> <div class="related-article-inner"> <ul> <li> <a href="/sew/how-to/2363067/last-minute-seo-here-come-the-holidays" title="Last-Minute SEO - Here Come the Holidays! 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Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.</p> </div> </section> <aside class="related-content"> <header class="more-on"> <h3>More on Industry</h3> </header> <div class="content-rows"> <article class="content-block industry"> <h2> <a href="/sew/news/2349020/doodle-4-google-2014-winner-invents-water-purifier-to-make-the-world-a-better-place" title="#6 Most Read Article of 2014: Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place">#6 Most Read Article of 2014: Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place</a> </h2> <a href="/sew/news/2349020/doodle-4-google-2014-winner-invents-water-purifier-to-make-the-world-a-better-place"><img alt="Doodle 4 Google 2014 Winner Audrey Zhang" src="/IMG/149/291149/doodle-4-google-2014-winner-audrey-zhang-270x167.jpg?1402327243" title="Doodle 4 Google 2014 Winner Audrey Zhang" /></a> <p> <span class="summary-short"> Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. Doodle 4 Google competition. 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Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager... </li> <li> <a href="http://feedproxy.google.com/~r/ClickzcomJobs/~3/OKkDqRrk6Gw/detailjob.php" target="_blank">Digital Marketing Associate </a> <br> Dec 23, 2014 - Digital Marketing Associate (Connections Media) - Washington, DCConnections... </li> <li> <a href="http://feedproxy.google.com/~r/ClickzcomJobs/~3/6ffyrGiZc-Y/detailjob.php" target="_blank">Digital Marketing Specialist </a> <br> Dec 12, 2014 - Digital Marketing Specialist (The Oxford Club) - BaltimoreThe Oxford Club... </li> </ul> <footer> <a target="_blank" href="http://jobs.clickz.com/" title="ClickZ Jobs"><div class="branding"></div></a> <span class="more-icon"></span> <p class="more-link"> <a href=http://jobs.clickz.com/ target="_blank">More Jobs</a> </p> </footer> </div> </aside> <div id="otdm-rhc-mpu-ad-slot8"></div> </div> </div> <!-- end content --> <div id="otdm-bottom"> </div> </div> <footer role="contentinfo"> <div class="container"> <div class="container-inner"> <nav class="menu-columns display-left"> <ul> <li class="home"><a href="http://searchenginewatch.com/">Home</a></li> <li><a href="http://searchenginewatch.com/static/about">About us</a></li> <li><a href="http://searchenginewatch.com/static/contact">Contact SEW</a></li> <li><a href="http://searchenginewatch.com/static/advertise">Advertise</a></li> <li><a href="http://searchenginewatch.com/static/contact-newsletter-help">Newsletter help</a></li> <li><a href="http://searchenginewatch.com/static/site-map">Site map</a></li> <li><a href="http://www.incisivemedia.com/static/copyright-licensing" target="_blank">Copyright & Licensing</a></li> <li><a href="http://www.incisivemedia.com/static/privacy-policy" target="_blank">Privacy policy</a></li> <li><a href="http://searchenginewatch.com/type/study">Stats</a></li> <li><a href="http://searchenginewatch.com/type/how-to">How-To</a></li> </ul> </nav><!-- end display-left --> <div class="menu-columns display-right"> <div class="logo"><span class="screen-reader-text">© Incisive Interactive Marketing LLC. 2014</span></div> <p class="copyright-truncated">Incisive Interactive Marketing LLC. 2014 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004</p> <p class="copyright-full">Incisive Interactive Marketing LLC. 2014 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004</p> </div><!-- end display-right --> <a target="_blank" title="Digital publisher of the year 2010 & 2013" href="http://www.incisivemedia.com/accreditations"> <div class="accreditation"> <span class="screen-reader-text">Digital publisher of the year 2010 & 2013</span> </div> </a> <p class="accredit-text"> <a target="_blank" href="http://www.incisivemedia.com/accreditations">Digital publisher of the year 2010 & 2013</a> </p> </div><!-- end footer .container-inner --> </div> </footer> <!-- container end --> <script src="http://code.jquery.com/jquery-latest.min.js"></script> <script type="text/javascript" src="http://sesconference.com/_includes/sew-assets/javascripts/sew.js"></script> <!--[if lt IE 9]> <script type="text/javascript" src="http://sesconference.com/_includes/sew-assets/javascripts/respond.js"></script> <script type="text/javascript" src="http://searchenginewatch.com/javascripts/respond.proxy.js"></script> <![endif]--> <!-- Quantcast Tag --> <noscript> <div style="display:none;"><img src="//pixel.quantserve.com/pixel/p-b1ou2z6Xnkchs.gif" border="0" height="1" width="1" alt="Quantcast"/> </div> </noscript> <!-- End Quantcast tag --> <!--Disqus scripts--> <script type="text/javascript"> /* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */ var disqus_shortname = 'sewatch'; // required: replace example with your forum shortname /* * * DON'T EDIT BELOW THIS LINE * * */ (function () { var s = document.createElement('script'); s.async = true; s.type = 'text/javascript'; s.src = 'http://' + disqus_shortname + '.disqus.com/count.js'; (document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s); }()); </script> </body> </html>