Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog

Recently, Google's Matt Cutts gave USA Today readers 5 SEO Tips, which many of our readers found quite basic (albeit good). Then, last week, Google gave an overview of its ranking system. Both come in the midst of Google's latest push to inform about its privacy policy. Now, Google has taken to the AdSense blog to inform publishers of basic SEO tips.

Here's what Ambroise Fensterbank, Search Quality Evaluator, recommends:

  • Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
  • Use tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".</li><li>For images, use ALT attributes to describe appropriately what the image is about.</li></ul> <p>Fensterbank also recommends updating your site with fresh content, which may help the <a href="">Googlebot</a> crawl your pages more regularly. Also, it may attract links.</p> <p>And what would a good instructional post be without a video? Hit play below to learn more.</p> <aside class="related-article"> <header> <h3>Related articles</h3> <span class="read_more"></span> </header> <div class="related-article-inner"> <ul> <li> <a href="/sew/how-to/2436089/beginner-s-guide-to-paid-search-and-ppc" title="Paid search and PPC: a super accessible beginner’s guide">Paid search and PPC: a super accessible beginner’s guide</a> </li> <li> <a href="/sew/opinion/2421088/are-you-optimistic-about-seo" title="Are You Optimistic About SEO?">Are You Optimistic About SEO?</a> </li> <li> <a href="/sew/how-to/2412821/are-you-making-these-4-additional-silly-seo-mistakes" title="Are You Making These 4 Additional Silly SEO Mistakes?">Are You Making These 4 Additional Silly SEO Mistakes?</a> </li> <li> <a href="/sew/how-to/2400150/tracking-the-evolution-of-google-panda-updates-from-monthly-to-tremors-to-missing-in-action" title="Tracking the Evolution of Google Panda Updates – From Monthly to Tremors to Missing in Action">Tracking the Evolution of Google Panda Updates – From Monthly to Tremors to Missing in Action</a> </li> <li> <a href="/sew/how-to/2394705/panda-remediation-and-cms-limitations-5-problems-you-might-encounter" title="Panda Remediation and CMS Limitations – 5 Problems You Might Encounter">Panda Remediation and CMS Limitations – 5 Problems You Might Encounter</a> </li> </ul> </div> </aside> <p><object width="425" height="344"><param name="movie" value=""></param><param name="wmode" value="transparent"></param><embed src="" type="application/x-shockwave-flash" wmode="transparent" width="425" height="344"></embed></object></p> </div> <div id="otdm-article-below-body-copy"> <div id="pca-mpu-ad-slot1"> <script>googletag.cmd.push(function(){googletag.display('pca-mpu-ad-slot1');});</script> </div> </div> <footer class="article-footer"> <ul class="list-horizontal related-links"> <li> Categories </li> <li class="industry"> <a href="/category/industry" class="category-link">Industry</a> </li> </ul> <div id="otdm-article-below-further-reading"></div> <section class="share-bottom"> <h3 class="screen-reader-text">Recommend this story</h3> <!-- tools start --> <div class='shareaholic-canvas' data-app='share_buttons' data-app-id='7233768' data-title='Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog by @nlj' data-link=''></div> <!-- tools end --> </section> <div id="otdm-sponsor-textpromo-industry"></div> <div id="otdm-article-promo"> <!--start OTDM-[article-promo]--> <aside class="promo-article"> <h3 class="screen-reader-text">Promotion</h3> <p><a href="" target="_blank"><img alt="Connect by Search Engine Watch" border="0" src="/IMG/745/332745/connect-by-searchenginewatch.png?1446078030" style="float: right; margin: 0 0 0 10px; padding: 12px 10px; border: 1px solid #e6e6e6;" title="Connect by Search Engine Watch" width="140" /></a><strong><a href="" target="_blank">Join SEW at Connect</a> | February 4-5, 2016</strong><br />Join 500+ fellow search marketers & industry leaders for 2 days of sun, sea & search in Miami. 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