Google Talks Ranking and Basic SEO Again, This Time on Adsense Blog

Recently, Google's Matt Cutts gave USA Today readers 5 SEO Tips, which many of our readers found quite basic (albeit good). Then, last week, Google gave an overview of its ranking system. Both come in the midst of Google's latest push to inform about its privacy policy. Now, Google has taken to the AdSense blog to inform publishers of basic SEO tips.

Here's what Ambroise Fensterbank, Search Quality Evaluator, recommends:

  • Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
  • Use tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".</li><li>For images, use ALT attributes to describe appropriately what the image is about.</li></ul> <p>Fensterbank also recommends updating your site with fresh content, which may help the <a href="http://blog.searchenginewatch.com/blog/060922-052545">Googlebot</a> crawl your pages more regularly. Also, it may attract links.</p> <p>And what would a good instructional post be without a video? 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Let the Little Guy Earn a Link!</a> </li> <li class="seo"> <a href="/sew/opinion/2414343/nuance-turing-test-shows-how-to-get-links-before-link-building-begins"><img alt="turing-test-nuance-software-600" height="49" src="/IMG/539/320539/turing-test-nuance-software-600-80x49.png?1435273227" title="turing-test-nuance-software-600" width="80" /></a> <a href="/sew/opinion/2414343/nuance-turing-test-shows-how-to-get-links-before-link-building-begins">Nuance ‘Turing Test’ Shows How to Get Links Before Link Building Begins</a> </li> <li class="mobile"> <a href="/sew/opinion/2414568/local-search-take-aways-from-mary-meekers-2015-internet-trends-report"><img alt="mobile-smb-commerce" height="49" src="/IMG/159/318159/mobile-smb-commerce-80x49.jpg?1434435623" title="mobile-smb-commerce" width="80" /></a> <a href="/sew/opinion/2414568/local-search-take-aways-from-mary-meekers-2015-internet-trends-report">Local Search Take-Aways from Mary Meeker's 2015 Internet Trends Report</a> </li> <li class="ppc"> <a href="/sew/opinion/2414813/the-5-biggest-don-ts-of-paid-search"><img alt="ppc-pay-per-click" height="49" src="/IMG/523/311523/ppc-pay-per-click-80x49.jpg?1435595294" title="ppc-pay-per-click" width="80" /></a> <a href="/sew/opinion/2414813/the-5-biggest-don-ts-of-paid-search">The 5 Biggest Don’ts of Paid Search</a> </li> <li class="seo"> <a href="/sew/opinion/2414077/why-i-will-continue-to-use-the-term-link-building"><img alt="Lots of Links" height="49" src="/IMG/746/287746/lots-of-links-80x49.jpg?1435100487" title="Lots of Links" width="80" /></a> <a href="/sew/opinion/2414077/why-i-will-continue-to-use-the-term-link-building">Why I Will Continue to Use the Term Link Building</a> </li> <li class="industry"> <a href="/sew/news/2415030/adwords-update-combats-fat-finger-syndrome"><img alt="Smartphone Touchscreen Gloves" height="49" src="/IMG/784/204784/smartphone-gloves-by-clearmax-80x49.jpg?1435595294" title="Smartphone Touchscreen Gloves" width="80" /></a> <a href="/sew/news/2415030/adwords-update-combats-fat-finger-syndrome">AdWords Update Combats "Fat Finger Syndrome" </a> </li> <li class="social"> <a href="/sew/news/2414749/instagram-makes-content-more-accessible-with-place-search"><img alt="instagram-logo-on-blue-background" height="49" src="/IMG/681/315681/instagram-logo-on-blue-background-80x49.jpg?1435595294" title="instagram-logo-on-blue-background" width="80" /></a> <a href="/sew/news/2414749/instagram-makes-content-more-accessible-with-place-search">Instagram Makes Content More Accessible With Place Search</a> </li> </ol> </div> </aside> <div id="otdm-rhc-mpu-ad-slot6"></div> <aside class="widget resources"> <header> <h3>Resources</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a href="http://www.clickzintel.com/abstract/-modern-marketers-engage-distracted-consumer-25010" target="_blank" title="30 Seconds or Less: How Modern Marketers Engage the Distracted Consumer">30 Seconds or Less: How Modern Marketers Engage the Distracted Consumer</a> </li> <li> <a href="http://www.clickzintel.com/abstract/modern-marketer-guide-mobile-orchestrating-mobile-marketing-25006" target="_blank" title="The Modern Marketer's Guide To Mobile: Orchestrating Mobile Marketing">The Modern Marketer's Guide To Mobile: Orchestrating Mobile Marketing</a> </li> <li> <a href="http://www.clickzintel.com/abstract/modern-marketer-guide-connected-customer-journeys-25007" target="_blank" title="The Modern Marketer's Guide to Connected Customer Journeys">The Modern Marketer's Guide to Connected Customer Journeys</a> </li> <li> <a href="http://www.clickzintel.com/abstract/mobile-email-guide-design-strategies-help-capture-mobile-clicks-25011" target="_blank" title="Mobile Email Guide: Design Strategies to Help You Capture Mobile Clicks">Mobile Email Guide: Design Strategies to Help You Capture Mobile Clicks</a> </li> <li> <a href="http://www.clickzintel.com/abstract/quick-design-hacks-responsive-emails-24901" target="_blank" title="10 Quick Design Hacks For Responsive Emails">10 Quick Design Hacks For Responsive Emails</a> </li> </ul> <footer> <a target="_blank" href="http://www.clickzintel.com/" title="ClickZ Intel"><div class="branding"></div></a> <span class="more-icon"></span> <p class="more-link"> <a title="More resources" href="http://www.clickzintel.com/" target="_blank">More resources</a> </p> </footer> </div> </aside> <div id="otdm-rhc-mpu-ad-slot7"></div> <aside class="widget jobs"> <header> <h3>Jobs</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a href="http://feedproxy.google.com/~r/ClickzcomJobs/~3/1FYOtCnan6o/detailjob.php" target="_blank">Online Marketing Analyst </a> <br> Jun 19, 2015 - 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