SEW Experts: Internal Links And My High School Evolution

Search Engine Watch Expert - Sage LewisUnderstanding internal linking is made easier by comparing it to high school. In today's link building column, "Internal Links And My High School Evolution," Sage Lewis shows that, just as cool kids in school can make others cool by associating with them, internal linking can spread the "coolness factor" of your site, aka PageRank, among various pages.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.