SEW Experts: How Valid Are Your Landing Page Test Conclusions?

Search Engine Watch Expert - Tim AshAre your landing page tests telling the whole story? In today's By the Numbers column, "How Valid Are Your Landing Page Test Conclusions?," Tim Ash talks about the care and feeding of landing page tests - and their results.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.