Google Rumored to Buy Digg for Third Time

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A few months ago we explained why Digg would be worth $200 million to Google.

Now it appears the rumor mill is reporting that Google will buy Digg for $200 million or so.

Rumor has it the two companies have signed a letter of intent and are close to a deal that will bring Digg under the Google News property.

Microsoft has an advertising deal with Digg so the deal would be a competitive blow to the Redmond giant.

This is the third time the buyout rumor has surfaced.

Is it "three strikes and you're out" or the "third time's the charm?"

Digg has yet to publicly disavow the rumor but it's still early on the West Coast.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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