SEW Experts: The Top 4 Best Facebook Practices

Search Engine Watch Expert - Erik QualmanWhen engaging in social media, companies are often encouraged to engage consumers on Facebook. In today's Brand Equity column, "The Top 4 Best Facebook Practices," Erik Qualman explains why playing in this space is not like traditional marketing methods.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.