SEW Experts: Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy

Search Engine Watch Expert - Frank WatsonBidding on trademarked kewyords may bring big conversions, but the strategy is often perceived to carry a grand amount of legal trouble with it. In today's SEM Crossfire column, "Trademarked Terms: Guaranteed Conversions, Guaranteed Controversy," Frank Watson explores whether or not bidding on competitors trademarks is a worthy strategy.

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About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.