Benchmark Natural Search vs. Paid Search Traffic


Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic.

Compete just announced Paid vs. Natural Search Breakouts in Search Analytics.

This new metric takes an even deeper dive into competitive search data by showing the percentage of search referrals that a Web site receives from paid search, trended over the last six months. This metric can be found in the Site Referral and Compare Sites tools in Search Analytics.

Users will be able to compare a site's paid vs. natural search traffic to uncover even deeper insights into a site's search strategy.

Users can find out if rivals are relying more heavily on Search Optimization (SEO), or Search Engine Marketing (SEM). Spikes in SEM campaign activity with 6 months of trended data can be found as well. It will be possible to benchmark paid search activity against rivals.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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