China's Posts 600% Jump in Profit

SohupandaChinese internet portal has announced $40.2 million in second quarter profit, up 600% over the same quarter in 2007. The news comes in the wake of results posted by Chinese search engine Baidu, which saw profits rise 87% in Q2 2008. The big boost in profits for both companies come as the 2008 Beijing Olympics approach.

Check out this display ad from Lenovo on the


"The growing momentum reflects the overall expansion of the China Internet market, increased shift in advertising budgets from offline to online, the robust pace of advertising spending leading up to the Beijing 2008 Olympic Games, as well as our significant traffic increase," Belinda Wang, chief marketing officer of Sohu said in a statement.

via Reuters

About the author

Nathania was a Search Engine Watch news correspondent from 2008 to 2010. Before that, she held positions as Senior Editor at Bold Interactive and Search Marketing Copywriter at Fortune Interactive.