Yahoo has released updates to the ad performance reports for sponsored search accounts. First up, three columns have been added to the report. They are:
- Ad ID column – This column displays your Ad's ID number.
- Ad: – This column provides a visual representation of your ad, including its title, short description and display URL.
- Destination URL
The columns are available in report downloads as well. Additionally, Yahoo has consolidated ad statuses into a single column.
The updates have been made across global markets and Mobile Sponsored Search.
What do you think of the updates? Let us know in the comments.