SEW Experts: When's an Outage More than Just an Outage?

Search Engine Watch Expert - Aaron ShearIn SEO for major sites, one of the most overlooked factors is uptime. In today's enterprise search marketing column, "When's an Outage More than Just an Outage?," Aaron Shear looks at how a server outage can impact your SEO efforts.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.