SEW Experts: What's Wrong With Being Cuil?

Search Engine Watch Expert - Kevin RyanCuil may be a good search engine...someday. But launching it as a "Google-killer" was a mistake. In today's Searching for Meaning column, "What's Wrong With Being Cuil?," Kevin Ryan outlines two lessons to learn from this: First, make sure it works before you launch it. Second, make sure you can live up to your claims or you'll suffer the consequences.

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About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.