Yuil Is Dead - Long Live Yuil

Today TechCrunch reported on the birth of a new search engine: Yuil. Now Yuil is dead.

Yuil (pronounced yule) was a short-lived Yahoo-powered mashup designed to look like Cuil.

Apparently the Yahoo Boss mashup -- something of a search engine Frankenstein monster -- was destroyed by its inventor.

Yuil was designed by Yahoo VP of Platforms, Sam Pullara. Yuil was a brilliant marketing move designed to show off the new Yahoo BOSS API. BOSS gives developers a high level of control over SERPs generated by Yahoo's search engine.

The primary difference between the Yahoo Boss API, and the standard API-based engines is the ability to manipulate and reorder the results.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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