Human intelligence-based search company ChaCha has announced ChaCha 1:1, a mobile answers service designed for corporate mobile marketing campaigns. The service allows companies to utilize ChaCha's SMS search product to initiate conversations with consumers.
“Through our sophisticated technology and human intelligence, we're enabling anyone to harness the power of our mobile answers service,” said ChaCha co-founder and CEO, Scott A. Jones. “Now, ChaCha 1:1 Mobile Marketing Solutions ushers in the era of truly personalized mobile marketing which empowers companies to engage their target audience much more effectively.”
One of the first companies to utilize the service is Coca-Cola. The company kicked of their campaign at a NASCAR event, the Allstate Brickyard 400 at Indianapolis Motor Speedway on July 27, 2008. Coca-Cola saw a 5.2% click-through rate, much higher than the industry average of 1-2 percent.
“You need the right partner to truly make mobile marketing work for your brand. Coca-Cola is excited to work with ChaCha and see its interactive mobile marketing service effectively reach consumers in a more personal and engaging way,” said Meghan Berigan, operational marketing manager at Coca-Cola. “We are excited about this collaboration and the opportunity to work with a market innovator such as ChaCha.”
Earlier this year, ChaCha launched SMS based search at the Sundance Film Festival. ChaCha also said they're surpassing Google SMS as the fastest growing mobile search application.