Google Releases Update to Ad Planner

Google just launched Ad Planner a little over a month ago, and already the media measurement and planning tool is getting an update. The new features are based on user feedback. Here's what you can look forward to, straight from the horse's mouth:

  • New metrics and dataWe've added additional metrics for site visitation including average time on site, total visits, and average visits per visitor. These metrics can be useful in understanding how engaged users are with a particular site. In addition, we've upgraded our content categorization algorithms and have improved content category labels.
  • Direct-add functionalityIf you have an idea about some sites you'd like to include in your media plan, you can now add them directly to your plan rather than having to locate them using the research function.
  • In-plan indicatorThe research tab in Google Ad Planner now indicates the sites that are already in your media plan, to help prevent sites from being added multiple times.

Have you been using Ad Planner? Will this update be a welcome one? Let us know in the comments!

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