Our industry still has a lot of growing up to do. Participating in advertising programs masquerading as objective ratings services is not going to help us do that. In today's natural search column, "Top SEO Firms Paid for by the Following...," Mark Jackson issues a plea for the SEO industry to mature, become more responsible corporate citizens, and educate the masses, in a non-commercial way. Perhaps, then, we can see more companies putting faith (and budgets) behind SEO efforts, so that every SEO firm will benefit from the growth of the entire pie.
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