Google has launched a new metric geared towards marketers: Google Insights for Search. The tool is very similar to Google Trends, but includes "Rising Searches" and a map representing Regional Interest, which is also broken down by ballpark figure numbers.
Check out these screenshots for a better idea of what the tool is like, then go try it for yourself. (Don't forget to come back and leave a comment about your first impressions of the tool!)
Does Google Analytics Share Data with Google Trends and Ad Planner?