Google Sells Performics to Publicis Groupe

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Google has sold its Performics search marketing business to the Publicis Groupe.

Chicago-based Performics has about 200 employees in Chicago, San Francisco, New York, London, Hamburg, Sydney, Singapore and Beijing. The business will report into Curt Hecht, president of Paris-based Publicis' VivaKi Nerve Center. Hecht is the former EVP Chief Digital Officer, GM Planworks, a unit of Starcom MediaVest Group (SMG)

"Publicis Groupe has been a leader in the advertising industry for decades, and we believe Performics' growing business will benefit from being part of it," said Google Chairman and Chief Executive Eric Schmidt in a statement. "We look forward to working with Performics as a partner."

The financial terms of the deal weren't disclosed.

The transaction is expected to close in the third quarter.

About the author

Kevin Heisler, formerly the executive editor of Search Engine Watch, is a search and advertising industry veteran. His former roles include VP, strategic accounts for integrated digital marketing firm 360i; director of business development for Didit Search Marketing; and search industry analyst at Jupiter Research.

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